The Big Switch Off
Project Information __ To bolster it's position as one of the top four cleanest boroughs in London, Southwark Council set a target to reduce carbon emissions in the borough by 80 percent of it's current levels by 2050. We were appointed by the council to design a visual identity and a range of supporting material for The Big Switch Off, their energy efficiency campaign. Divided into two sectors, home and business, The Big Switch Off offered practical help and advise to residents of Southwark to enable them to save money and reduce their carbon footprint. Our work focussed on a set of persuasive facts and displayed them in an easy to digest manner. These were used on leaflets, posters, outdoor advertising and press ads. We designed two versions of the logo, along with two colour ways, one for the business community, branded the '200 Club' on account that Southwark Council had targeted the top 200 carbon emitters in the borough, and the other for the wider public. Both logos were visual puns on the campaign name with a selection of silhouettes giving an exaggerated scale to the graphic on/off or light switch included. The identity was also applied to interactive web graphics and promotional giveaways such as pin badges and stickers.