Improving Health Services In Dulwich
Project Information __ Rehabdesign were asked by the NHS in south London to design a visual identity to brand a three month long public consultation on the future of health services in Dulwich and the surrounding areas. This included the controversial closure of Dulwich Hospital. All materials produced had to impart why the NHS believed they needed to make changes to local healthcare and what their proposals for change were. They also needed to communicate what kind of healthcare they would like to deliver and the places where they thought the services would best be offered. Due to the sensitive nature of the project we opted for a confident and self assured look and feel that exuded warmth and positivity. The choice of colours used was key to this as was the bold use of local photography. Most of the photography used throughout this project was commissioned and art directed by Rehabdesign. The overlapping speech bubbles that are used as the main imprint represent the two way communication between the service using public and decision making stakeholders. The hand drawn styling was inspired by comments cards used to gather the public's initial views early in the consultation process. As well as the main and summary consultation documents, press ads, and hoardings (all shown below), the visual identity was also applied to leaflets, posters, an exhibition that was held in the old Dulwich Hospital and signage.